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6 Tips to Improve SEO For a Real Estate Website

Monday, November 26, 2018

It might come as a surprise but the internet is actually the least commonly utilized tool when it comes to real estate professionals. In the present age, most of the consumers use the Internet at the time of finding homes. This is the reason why most of the real estate professionals opt to have their personal websites today. However, just having an impressive website is not really enough. Your personal website has to be well-optimized as per the search engines. This way, people who are genuinely seeking to buy a property can discover your site. Thus, they can look into your offerings.

Here are the top 6 easy ways to improve SEO for a real estate website:

Go for the most relevant keywords
Google Adwords is the most commonly used tools for this purpose. Create an account to use it. However, there is no need to set up an ad campaign. You can just look into the Google Keyword Planner tool to gather some ideas on just the right keywords. You can pretty much use this for your website to get traffic. This way you can pretty much increase leads and sales.

First of all, you need to consider whether a particular term expresses buying intent. In such a case, the prospect is prepared to use your service in no time. Consider featuring this keyword on your homepage. You can then go ahead to build your pages around it. There is one more keyword approach to consider. This is the research intent. In this case, the shopper might not be ready to purchase, sell or rent a property at present. However, you must not dismiss this keyword. You can use it for some of your pages that include FAQs or blog posts.

Make the best use of the Website for Your Keywords
When you are ready with your keywords, you can use them to optimize your website. In this context, Google MyBusiness Page is important. This way your office location appears in Google Maps. This provides an overview of your company. In turn, it improves your online local presence from an overall perspective. If you wish to optimize your website, you must include your keywords on your homepage and service pages. Make sure to use the buying intent keywords on these pages. It is then that the research intent keywords can be used the rest of the content pages that contain information. You must include the buying intent keyword in your title tag and description. You can include these in the header tags, like H1, H2, etc.

Try to gather honest reviews from your clients
Keep in mind that customer reviews are important to your SEO campaign. The testimonials and reviews are vital for your prospects as well. Keep in mind that reviews can be the most convincing element to make your prospects try your services. Through good reviews, visitors can understand that your business is legitimate. You can visit review sites for the same. Try to set up an account. You can even take steps to encourage your clients to review your services. You can add your loyal visitors to your website. This is a smart move! In order to gather reviews, you might consider sending an email to your previous and current clients. You can ask them to go to your Google MyBusiness page. If they leave their review, it is good for you. This will, in turn, help you gather more and more reviews.

Go for high-quality photos
The most important thing to do is to create a good first impression on your visitors. The simplest way to do so is to add images that have been photographed by a professional.

Such well-clicked photos are likely to put the limelight on the most unique features of the property. The images need to be appealing. This is important to convince your visitors to purchase or rent the house. However, in case you are not really able to afford to hire a photographer, you can go for certain real estate photography tips to get proper results.

Make efforts to form bonds with other realtors
It is very important for you to maintain a good professional relationship with other real estate professionals. The same goes for bloggers who talk about real estate and other people who are associated with your industry in some way or the other. Thus, gathering links is vital, especially when you are in this industry. These links are important as far as SEO is concerned. However, these links must be from websites that have authority and reputation of some form.

You can publish high-quality blog posts to gather links. You need to take the lead every now and then. Only then can people follow your website, giving you a link back. Most of the inbound links from authoritative websites are likely to give your site a higher ranking on the search engine. You should focus on forming a relationship with companies that offer the same services like yours. Make sure to ask for trade links.

Look into your results
In order to track the success rate of your campaign, you need to know the results. You need to analyze your rankings, traffic, and conversions. When you have data regarding all of these, it will get easier for you to know what aspects of your website profile requires change.

Why is SEO important for Real Estate Website?

As you all know, SEO stands for Search Engine Optimization. It is regarded as the most vital thing you need to know about. Before giving the rankings, the search engine robots extract a great amount of information about your website’s content. Thus, you need to help these search engines figure out the value of your real estate website. This is only possible through SEO.

You must know that robots prefer quality over quantity. A good real estate marketing approach today can make or break your website. A good website draws the visitors. Above all, your content should be informative and relevant.


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