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How Real Estate Agents Can Take Advantage of Email Marketing?

Saturday, December 01, 2018

If you are a real estate agent, you need to be truly well-prepared. You need to know about the nitty-gritty of Email marketing.

How does email Marketing work for Real Estate Agents?

Email-marketing is an inexpensive yet effective marketing tool. Automated email marketing can provide multiple benefits for real estate agents. It helps you to pretty much target niche audiences. However, you need to follow a few steps. You must create a visually aesthetic newsletter and emails sharing content that your customers would like to read. This will help them to remember you due to a lasting impression. Thus, it is likely to make them buy your property when they are ready.

You can draft a bunch of potential clients and their email addresses. These might include people who seem to be genuinely interested in the types of properties you have to offer. You must not forget to keep this handy. The best thing is that you can actually use the expertise of an email marketing service to have your newsletter mailed to everyone on the list on a regular basis.

Here are the top ways real estate agents can take advantage of email marketing:

Segmentation of Email List
Every proper email marketing campaign relies on email list segmentation, at least to some extent. This divides the list of potential clients into little groups. Each group of clients or customers have similar interests or behaviors. There are many ways to segment email lists. Location is one of the most common ways among realtors. Your list size, type of properties you sell, and other such factors determine your email list. When you segment your list, you can personalize emails for various audiences. This will help you reduce unsubscribes at the time of increasing engagement.

Making e-mails responsive
Today, the use of smart-phones is high. Many people even tend to complete their tasks on mobiles rather than on computers! Thus, if you want your message to be opened and read by a higher number of people, make sure it is on a mobile screen.

Prior to sending out an email to your particular group of clients or realtors, you must check that it works on both Android and iOS devices. This will help boost valuable metrics. These include open rates, CTRs, and conversions.

Say yes to video in Emails
Keep in mind that almost73% of homeowners say they wish to list their properties with realtors who provide video services. The truth is that Email videos can speed up the sales cycle and heighten conversion rates as well. In this digital era, your contacts are likely to have a good deal of bandwidth. This helps people to enjoy videos. Many video types exist. You can actually use many different types of video platforms to create them with. However, make sure to test certain styles with different audiences. When you find what works, you must stick with it to continue engaging in the best possible ways with your customers and clients.

Analyze well
Keep in mind that not every marketing strategy works well for every single person. However, when you track results, you must analyze the data. Try to tweak your campaigns to get the best results. You will soon know what works best for you and your real estate business.

You must learn how to track open rates. Try to click through rates and all metrics that will enable you to know if your real estate email campaign is effective. Try to analyze results. This will help you truly understand as to what is effective. Try to tweak campaigns since you can learn to find the best strategy for your audience as well as business needs. Once it is all complete, repeat it again and again. This will give you a heightened level of success.

When you follow these tips, it will help you to leverage your email lists. You can come up with the best marketing campaigns that will actually bolster your brand and strengthen your network.

Email marketing has proven to be beneficial for small businesses as well. This is more so for real estate agents. After all, email marketing provides them with some really good opportunities for marketing, as well as for success. The real estate agents are bound to benefit the most from sharing their listings on social media as well as through email marketing.

How does Social Media Marketing function for Real Estate Agents?

Many people are spending a lot of time on social media sites. Social media marketing provides many benefits to real estate agents. You can actually interact with your clients and potential customers directly. You can also try to assess their needs and requirements. This saves time as well as money. You can feature your property options to cater to client needs.

You are actually saved from investing time in inspecting real estate. After all, you can put up pictures of the properties on social networks such as Facebook and Pinterest. This makes it easier for clients to make a choice.

Reliable social media networks allow you to engage in ad campaigns, promotional offers, word of mouth marketing, customer referrals etc.

Benefits of email marketing for real estate agents

You must keep in mind that the benefits they provide are not just short term. These real estate marketing strategies actually provide you with long-term value as well. Customer referrals and word of mouth marketing are some of the long-term benefits that you can enjoy in this context.

At the time of email marketing, always try to encourage recipients to open the communications. Thus, when the email arrives in their inbox, they should actually feel like clicking that button to look at the stuff that lies inside. So, it is important to pay extra attention to the headlines.

You need to have a catchy email headline. This is truly important. The headline must provide some information about what’s inside at the time of expressing the personality of the brand in an appealing manner. You need to be unique when it comes to creating such headlines.

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