Commercial Radio Malaysia

Hello from the voice of Malaysian radio! Commercial Radio Malaysia advocates for the highest standards in commercial radio broadcasting and professional practices, ensuring that both prevail within the industry. We engage both the government and regulators in dialogue to identify and ensure possible issues that could affect the continued viability of commercial radio in Malaysia.

We also maintain a productive, mutually beneficial working relationship with advertisers and advertising agencies, manage the welfare of private broadcasters, and advance common interests.

Advertise on Radio

Reach and Frequency
The average adult listens to the radio for more than 2 hours daily. Radio builds a large audience quickly, and a normal advertising schedule easily allows repeated advertisement impact.

Listeners’ selectivity
Specialized radio formats, with prescribed audiences and coverage areas, enable advertisers to select the markets they want to reach, tailored to specific genders, age groups, ethnic backgrounds, income groups, educational levels or special interests.

Cost efficiency
Radio offers its reach, frequency and selectivity at one of the lowest costs per thousand, and production is inexpensive.

Timeliness and immediacy
Radio’s real-time nature allows time-sensitive messages to reach audiences exactly when they need to be reached.

Local relevance
As radio is considered a medium for the people, by the people, messages can be tailored to specific audiences and hit specific notes designed to resonate with the population.

Creative flexibility
As radio must depend on sound and voice alone, creativity and conciseness drive the strength of each message. As an added bonus, there are no worries about expenditure for visual effects; any images are wholly in the listener’s mind